So, everyone seems to be hopping onto the social media (SMM) band wagon… And for a good reason. Something, in the form of an internet marketing revolution, is happening. Something. The question is, what!? It is true that the amount of Facebook and other social network marketing (SNM) website users has increased dramatically over the past couple of years. It is true that online shopping has been on the rise, contrary to retail shopping, and that the population of internet users has increased. It is equally true that social media represents a much more intimate form of communication than email, and facilitates content sharing. It is also true that Twitter has an open communication system, allowing users to contact and share with each other much more easily than on Facebook, which has strict privacy settings that users can adjust, to the extent of hiding their profile picture and demographic information from others.
Now how does this all translate into dollars and cents? Well, it doesn’t really. In fact, very few entities have figured out how to maximize profits by leveraging cheap panel. social media. In fact, Twitter’s earnings totalled to a mere $4 million last year. Although this seems like a hefty sum to most individuals or small business owners, Twitter consists of over 40 employees. But… Numbers aside, potential can be seen, and in fact, Twitter was made an offer of approximately $500 million by Google. Now that says something… Something big… However, the Twit masters of the universe declared themselves independent, in much the same way that the new world branched off from Europe, and have funding from investors of around $150 million, Twitter is headed somewhere.
Now, it is up to you to determine whether it can really pay off, and whether to include it as part of your marketing mix. As a general rule, I would say, the higher your profit per sale, the more you should invest in your company’s social media policy. If you just can’t bear the concept of social media, and have very little interest in it, at the very least, create a Facebook fan page, a Twitter account, and get a LinkedIn account as it generally represents a more serious, corporate group of users, rather than Facebook and Twitter, which is for the masses. There are numerous internet marketing strategies available to small business owners. In contrast to social media marketing, which has ways to go before becoming a controllable, highly valuable marketing tool for mainstream small businesses, there are proven ways to generate more leads online. Online marketing strategies such as search engine optimization, are responsible for approximately 50% of traffic generate by all websites, across all industries, worldwide. In combination with tactics such as opt-in forms, email marketing to list subscribers, contact forms, blogging, and good old fashioned quality traditional marketing, results can be achieved.