If you’re offering SaaS (Software as a Service) and are having difficulty with marketing, here are some useful strategies to promote it and start making money with it:

  1. It is best to offer a basic account FREE to encourage customers to sign up. Once they have tested the service and developed an appreciation, they are more apt to upgrade to premium models.
  2. It is essential to have at least 2 levels of upgrades. Most people do not want to upgrade to the highest level and psychology experts advise that 1 level below the highest’ is the most well-known alternative.
  3. Find out an untapped area of DORA DevOps metrics expertise and rule that. Is your product the easiest, fastest, safest? You have to find out the unique feature which makes your service different. Talk about it.
  4. Maintain your blog and write regular blog posts. Here are some ideas if you cannot understand the topics to write about: the reason you chose to initiate the service, which are the best users (not names, but the type or segment) and how many have already signed up What tools have you have used during development, and why, why are you still in beta or what made you decide to get from beta? Which websites or publications have spoken about their service (thank them)? Discuss your team’s experience on this area – are you CPA or CA? There are plenty of subjects you can write about.
  5. Link to the blog from their account home page. This is important to keep up a regular dialog with your existing customers , and not send out emails often.
  6. Set up a feedback section on each account’s homepage page. You can ask them their thoughts about their favorite or most utilized features. Also , ask them about their pet peeves and work out how to eliminate them. You’ll be surprised discover the outcomes. What you’ve been heavily promoting may not be the most important factor for them.
  7. Do some work on the basic SEO of your site. Your site must be found before they sign up.
  8. You can run a few low cost promotions. Advertise in magazines for industry. Also put ads on the industry blogs.
  9. You can run extremely targeted ads for AdWords and Facebook. This can cost you money but generate a quick number of sign-ups. It can also help you find a great marketing pitch if you run A/B tests on your web page’s content.
  10. No marketing is free. Even SEO. You’re basically trading cash and time.
  11. You have to heavily market even the free services. The days when you could say “Build it and they will come’.
  12. Find some influential advocates who will speak about your software on their website, blog or in forums.
  13. Run an affiliate program. Affiliates are a great way to market your services and require to be paid when the sale is made. Give them plenty of promotional material.
  14. Make presentations to some chamber of commerce and Internet users’ club (NeN, TiE, Nasscom chapters) about the advantages of your service. Keep it pitch free with a short introduction at the conclusion. This can help you get started and pick-up a good momentum in the marketing of Your SaaS. Best wishes

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